Digital marketing relies heavily on SEO, but why?

SEO is one of the most important aspects of digital marketing. With the help of Search Engine Optimization (SEO), you may improve the visibility and position of your website or webpage in search engine results.
To put it another way, SEO is the practice of increasing the amount and quality of organic visitors to a website.
What is the significance of SEO in digital marketing?
Digital marketing is incomplete without SEO. A search engine delivers a list of relevant results when a query is entered by a single user. Users are more likely to visit websites that appear higher on this list.
Search engine optimization (SEO) may help you reach more customers and increase the number of visitors to your website.
Customers who are actively looking for your goods or services might be attracted via SEO. That’s why Bret Talley says that optimizing your website and creating excellent content is a must for increasing your website’s visibility in search engine results pages. It will help you get new customers and expand your business.
Search engine optimization for a website’s own pages
Each web page’s content is optimized for search engines and visitors using on-page SEO (sometimes referred to as “on-site SEO”). It focuses on SEO techniques that you may use on your own website.
Meta tags, website content, internal links, and URLs are all critical components of an effective on-page SEO strategy. Take notice of the most prevalent on-page SEO problems, and prevent them. Because it’s a top priority for Google, optimizing for the user experience should be a component of your SEO plan.
Off-site SEO (SEO)
Off-page SEO is any SEO strategy that does not include creating original content for your own website. A website’s ranking in search engine results may be boosted through third-party efforts (SERPs).
An off-page SEO approach relies heavily on link creation. It is a vote of confidence when high-authority sites link to new or less-than-stellar pages.
With high authority, a website seems trustworthy and well-known in the eyes of users and search engines alike. High-authority websites are the best places to get quality backlinks.